随着越来越多95后父母变为消费市场主力，他们开始将消费目光投向给孩子买益智玩具、给自己买潮玩圆童年梦想。

京东超市玩具乐器618消费数据显示，开门红30分钟破两千万，新用户数量翻番。开门红全周期内京东独家首发超100款新品，超200个品牌成交额破百万，三月兽旗舰店新店开业上线一分钟销售额破百万。

不少潮玩新店、开放平台商家、王牌店铺同样获得高速增长，泡泡玛特京东自营旗舰店、LiberLive官方旗舰店等共36个店铺分别登上细分品类TOP3榜单。

王牌店铺增速强劲 孩之宝、乐高、斑马、4DRC名列第一 三月兽新店上线一分钟破百万

玩具作为孩子们启蒙益智的好帮手，今年京东超市618开门红多个王牌店铺刷新销售记录，呈现增速强劲态势，18个店铺分别登上潮玩&IP、积木拼插、早教、遥控模型、婴幼童、乐器品类的TOP3榜单。其中，孩之宝、乐高、斑马、4DRC等京东自营旗舰店名列第一。

海量玩具乐器开放平台成绩斐然 泡泡玛特、巧虎等大牌领跑

除了王牌店铺成绩斐然，多个开放平台商家增速势如破竹，潮玩&IP、积木拼插、早教、遥控模型、婴幼童、乐器品类备受欢迎。其中，泡泡马特、乐高、巧虎、活石、DWI模型、LiberLive等增速第一。

京东超市是京东的频道之一财云，位于京东APP左上角的频道列表，主营食品生鲜、日用消费品。从618前夕的第三方数据及多项用户调研显示，在线上、线下商超中，京东超市市场份额领先，价格最具竞争力，所售商品质量最有保障，各项服务也处于行业领先地位，是亿万消费者购物首选渠道。

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